The Likeable engine is up and running again, collecting stories and their share counts from around the world, and a brief look at the November shows that numbers on US sites have gone through the roof. Eighteen months ago, in our first collection period, the most shared story of the period had a sharecount (Facebook [...]
An audio interview with Hal Crawford on how journalism is full of lazy thinking and why the audience is always right. With Richard Aedy on the ABC’s Media Report. Listen here.
Here is the ultimate Share Wars listicle - 10 things you need to know about sharing stories - written for the Walkley Foundation magazine/site. It pretty well sums up the project to date in 10 action-packed paragraphs. Read it here.
The following is the script of a speech Hal Crawford gave at a lunch for the judges of the Walkley Awards on Friday, 11 October. “Chris” refers to the federal secretary of the Media Alliance, Christopher Warren. As Chris mentioned, we started a project to study the most shareable news stories in the world. I’ll [...]
Recently a friend of Share Wars drew our attention to book titled Winning the Story Wars. The two main words on the book’s cover are “Story Wars”, and given that the book mentioned social networks, the friend thought it may have been a rip off of Share Wars. That is not the case. Winning the [...]
“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian [...]
This article is taken from a presentation Andy and Hal gave at the Walkley Storyology conference on August 8 2013. I. Cats vs dogs Everyone thinks cats rule the internet. Everyone’s wrong. We started the Share Wars project in 2011 because we believed the distribution of news through social networks was going to change news [...]
Jonah Berger’s Contagious arrives as we Share Warriors consider a book of our own. Berger, a marketing professor at the University of Pennsylvania’s Wharton School, faces a dilemma similar to ours. Who is the audience? Should he do a “Malcolm Gladwell” and thread a string of entertaining and surprising anecdotes supporting a single thesis aimed at [...]
Share Wars is poised to run another data collection period, a year after our first one bore fruit in the form of gigabytes of data. The data collection comprises scraping the homepages of scores of news sites around the world, cataloguing the stories and asking social network APIs how those stories are sharing every few [...]
A response to Twitter comments from UTS journalism students during our presentation on Monday, April 29, 2013.
The Share Wars team
Andrew Hunter is Editor-in-Chief of Microsoft's Windows 8 Bing apps. He is doing an MBA at Macquarie Graduate School of Management.
Hal Crawford is ninemsn's Editor-in-Chief. He began his career at The West Australian newspaper and has taught journalism at La Trobe University in Melbourne. Twitter: @halcrawford
Domagoj Filipovic is ninemsn's Commercial Development Program Manager. He has developed the Share Wars Likeable Engine, which tracks sharing of news stories in real time.
- Andrew Hunter on Share Wars reviews ‘Contagious’ by Jonah Berger
- Andrew Duffy – A few thoughts after making the front page of Buzzfeed on First pass at big data
- Andrew Duffy on Share Wars reviews ‘Contagious’ by Jonah Berger
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