Mumbrella looks at the Likeable Engine

Mumbrella did a great story on the Likeable Engine recently focussing on how people share news of celebrity deaths. We’re pretty sure people do not share these stories for macabre reasons. We think they’re shared to mark the moment, as a tribute to the dead star and sometimes an era they defined in some way. Check out Mumbrella’s story here.   [...]

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The Likeable Engine, free for the world

We’re big on sharing our findings here at Share Wars. Yet one of the things we’ve kept to ourselves is our data-collecting beast: the Likeable Engine. The Likeable Engine tracks the social sharing of news articles from around the globe in real time. It has spent the past two years working tirelessly, scanning news websites [...]

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Share counts on big stories get seriously big

The Likeable engine is up and running again, collecting stories and their share counts from around the world, and a brief look at the November shows that numbers on US sites have gone through the roof. Eighteen months ago, in our first collection period, the most shared story of the period had a sharecount (Facebook [...]

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Share Wars on Radio National

An audio interview with Hal Crawford on how journalism is full of lazy thinking and why the audience is always right. With Richard Aedy on the ABC’s Media Report. Listen here.  

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Share Wars for the Walkley Foundation

Here is the ultimate Share Wars listicle - 10 things you need to know about sharing stories - written for the Walkley Foundation magazine/site. It pretty well sums up the project to date in 10 action-packed paragraphs. Read it here.

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Only fools ignore data

The following is the script of a speech Hal Crawford gave at a lunch for the judges of the Walkley Awards on Friday, 11 October. “Chris” refers to the federal secretary of the Media Alliance, Christopher Warren. As Chris mentioned, we started a project to study the most shareable news stories in the world. I’ll [...]

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Review: Winning the story wars, by Jonah Sachs

Recently a friend of Share Wars drew our attention to book titled Winning the Story Wars. The two main words on the book’s cover are “Story Wars”, and given that the book mentioned social networks, the friend thought it may have been a rip off of Share Wars. That is not the case. Winning the [...]

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Words that share on Facebook

“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian [...]

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5 things you didn’t know about sharing

This article is taken from a presentation Andy and Hal gave at the Walkley Storyology conference on August 8 2013. I. Cats vs dogs Everyone thinks cats rule the internet. Everyone’s wrong. We started the Share Wars project in 2011 because we believed the distribution of news through social networks was going to change news [...]

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Share Wars reviews ‘Contagious’ by Jonah Berger

Jonah Berger’s Contagious arrives as we Share Warriors consider a book of our own. Berger, a marketing professor at the University of Pennsylvania’s Wharton School, faces a dilemma similar to ours. Who is the audience? Should he do a “Malcolm Gladwell” and thread a string of entertaining and surprising anecdotes supporting a single thesis aimed at [...]

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