I answered a few questions from Ben Shepherd, Commercial Director at Sound Alliance, on his Talking Digital blog this week, covering the Olympics, The Voice and the power of social.
Here’s a taste:
“Understanding the way social distribution works, where the levers are and when to pull them are essential components of the producer skill set. Sharing is the ultimate valuation of a story. The more it gets shared, the more valuable we believe it is to our audience so social is embedded into our editorial workflows and culture.”
Read more here at Talking Digital.