Andrew Hunter

About Andrew Hunter

Andrew Hunter is Editor-in-Chief of Microsoft's MSN. Twitter: @Huntzie

Author Archive | Andrew Hunter

The Likeable interface

Where’s the Likeable Engine?

You might have noticed that the Likeable Engine – our tracking software that monitors the sharing of news stories on Facebook – is no longer publicly available. From now, its url will resolve to the Share Wars front page. Likeable will continue to operate in the background, scanning 150 news sites every 15 minutes, but the results will no […]

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Women rule a man’s world

Who are more newsworthy, men or women? Gut feel says that men are probably the more regular protagonists of front-page news and would therefore be, by one measure at least, more “newsworthy”. But the real answer lies in the data — in this case, more than 1 million headlines the Likeable Engine harvested from Australian news sites in 2015. Our analysis of this enormous data set shows that ‘Man’ […]

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What was the most shared word of 2015?

Were you appalled by the executions of Andrew Chan and Myuran Sukumaran or did you feel justice was done? Are you for or against the death penalty? These are not questions that leave us on the fence. One way or the other, Australians cared deeply about the fate of their two countrymen put to death for […]

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likeablesketch

Share Wars at The Walkley Foundation

Team Share Wars recently discussed our new book All Your Friends Like This at the Walkley Foundation’s “Future Fridays” event in Sydney. In the crowd, among others, were Twitter’s Flip Prior, Buzzfeed Australia Editor Simon Crerar, Matthew da Silva — who wrote one of the first reviews of the book, and Walkley’s program manager Clare Fletcher. There was also […]

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Team SW at Abbey's Bookshop in Sydney last week.

Abbey’s reviews ‘All Your Friends Like This’

A nice overview of the book here by Craig Kirchner at Abbey’s Bookshop. Craig suggests “Tribing” as an alternative to “Teaming” as one of our three sharing motivations. Not a bad idea and one we briefly considered. Long-time Share Wars fans would remember “Teaming” was once “Norming”. Each of these words describes the territory we’re […]

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‘All Your Friends Like This’ on Radio National

Hal and Dom discuss the book with Richard Aedy on Radio National’s ‘Media Report’. Listen here.

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Share Wars NIT classification.

Stan Grant delivers the sharing Goodes

Stories about Adam Goodes have dominated sharing in a way we rarely see. According to the Likeable Engine, Goodes stories accounted for a third of total shares from the 100 most-shared Australian stories in a 10-day period from July 24. None was more shared than Stan Grant’s quiet but powerful interpretation of the booing controversy. Grant’s […]

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Likeableengine

Mick Fanning and the attack of the sharers

Mick Fanning’s infamous encounter with a shark at Jeffreys Bay was among the most shared news stories on the planet last week. The graphic below shows the birth of the viral phenomenon. It’s taken from our Likeable Engine software that tracks the sharing of news stories on social media. Each line on the graph represents a single article as it amasses Facebook […]

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*Likeable Engine

Anti-vaccination stories fire up Facebook, Twitter

The Share Wars team’s analysis of thousands of stories shows about 60% of sharing activity on news sites is generated by people passing judgement on others or taking a stand on an issue. We call this behaviour “Norming”. Norming is a term we borrowed from sociology that describes the creation and reinforcement of group identity […]

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flowerbeards

Homepage graphs reveal social approach

Our analysis of the shareability of articles on the world’s leading news sites has revealed distinct profiles that reflect different editorial strategies. The most striking example is Buzzfeed. Buzzfeed’s content is created to share. And this core purpose is evident in the shape of the graph below. The graph shows the share counts of all stories published […]

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