Andrew Hunter

About Andrew Hunter

Andrew Hunter is Editor-in-Chief of Microsoft's MSN. Twitter: @Huntzie

Author Archive | Andrew Hunter


Hello Vera

Occasionally we like to surprise readers with a post. Four months since Hal revealed the real story behind the jumpers for penguins on Phillip Island, an encounter with a Channel Nine personality has brought the Share Wars bear out of hibernation. This post documents only a small part of the encounter, one that reveals a kind-of-secret history […]

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The Likeable Engine on the day Harold Ramis died.

Mumbrella looks at the Likeable Engine

Mumbrella did a great story on the Likeable Engine recently focussing on how people share news of celebrity deaths. We’re pretty sure people do not share these stories for macabre reasons. We think they’re shared to mark the moment, as a tribute to the dead star and sometimes an era they defined in some way. Check out Mumbrella’s story here.   […]

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Share Wars on Radio National

An audio interview with Hal Crawford on how journalism is full of lazy thinking and why the audience is always right. With Richard Aedy on the ABC’s Media Report. Listen here.  

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Share Wars for the Walkley Foundation

Here is the ultimate Share Wars listicle – 10 things you need to know about sharing stories – written for the Walkley Foundation magazine/site. It pretty well sums up the project to date in 10 action-packed paragraphs. Read it here.

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Words that share on Facebook

“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian […]

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Share Wars reviews ‘Contagious’ by Jonah Berger

Jonah Berger’s Contagious arrives as we Share Warriors consider a book of our own. Berger, a marketing professor at the University of Pennsylvania’s Wharton School, faces a dilemma similar to ours. Who is the audience? Should he do a “Malcolm Gladwell” and thread a string of entertaining and surprising anecdotes supporting a single thesis aimed at […]

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Share Wars on the road: UTS journalism school

A response to Twitter comments from UTS journalism students during our presentation on Monday, April 29, 2013.

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Another look at the Facebook leaderboard

In August, we published the Facebook sharing rankings for Australian news sites, counting all stories that earned 100 or more Facebook shares. The top five was: Ninemsn news The Age Herald Sun Recently we went back to the data to count total Facebook shares (likes, comments, shares) by adding the long tail of stories that received […]

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Twitter v Facebook Australian news site social media sharing.

Facebook v Twitter

We need to talk about Twitter.  Specifically, we need to talk about the relative power of Twitter and Facebook. The graph below totals all shares of 260,000-odd stories published to Australian news sites and it paints a stark picture. In the Share Wars, Facebook is the weapon to master.  While Twitter is obviously influential, particularly among media […]

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Marking the Moment: When it comes, the Pistorius verdict will likely be shared widely.

How priming can give you the social edge

The easy thing about working with our data is it’s retrospective. We’re neatly classifying stories that have already happened. A more difficult mission is to predict what will share in real time as stories are written and distributed through the news ecosystem. We’re working through our current crop of data with the aim of doing just that – establishing a replicable framework […]

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