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Homepage graphs reveal social approach

Our analysis of the shareability of articles on the world’s leading news sites has revealed distinct profiles that reflect different editorial strategies. The most striking example is Buzzfeed. Buzzfeed’s content is created to share. And this core purpose is evident in the shape of the graph below. The graph shows the share counts of all stories published […]

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Flying dead cat

First pass at big data

The data collection part of the Share Wars project is over – we have a vast pile of numbers. All the articles published on the homepages of 119 international news sites over three months, tracked by social sharing through time. There are 19 million data points. Now we have to make sense of it. I’m […]

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Hal Crawford’s Mumbrella interview

Are sneezing baby giraffes newsworthy? Does political speculation deserve a place on the front page? Are nipples incredibly boring? Check out this recent Mumbrella interview with Share Wars’ own Hal Crawford to find out. If you don’t have time, the answers are: possibly, no and yes.

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