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Review: Winning the story wars, by Jonah Sachs

Recently a friend of Share Wars drew our attention to book titled Winning the Story Wars. The two main words on the book’s cover are “Story Wars”, and given that the book mentioned social networks, the friend thought it may have been a rip off of Share Wars. That is not the case. Winning the […]

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The audience is right

This article originally appeared in media and marketing blog Mumbrella. One thing I find surprising, after a decade in online news and a few years in print, is that the longer I remain a journalist the more my respect for the readers grows. Increasingly the correct attitude to adopt towards the audience seems to be […]

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The Telegraph newsroom

Why ‘quality journalism’ should be left to die

This article first appeared in media and marketing blog Mumbrella. The print media inquiry, announced last week, is a bad idea. And it hasn’t been pilloried quite as much as it deserves. This is from the press release: “The Australian government believes it is incumbent upon government to ensure regulatory processes and industry structures are sufficiently […]

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News is changing at its core

News is changing at its core

“We are not dinosaurs,” The Australian tells us in an editorial on the future of news published last weekend. The paper’s intention is to justify its continued investment in its ink-and-paper product, while at the same time spruiking its forward-thinking take on digital platforms. But some of the arguments it advances are scaly and lumbering. […]

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