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Homepage graphs reveal social approach

Our analysis of the shareability of articles on the world’s leading news sites has revealed distinct profiles that reflect different editorial strategies. The most striking example is Buzzfeed. Buzzfeed’s content is created to share. And this core purpose is evident in the shape of the graph below. The graph shows the share counts of all stories published […]

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(photo Phillip Island Nature Parks)

Penguins in jumpers blow records out of the water

The most shared Australian news story known to Share Wars is a local ABC radio piece about little penguins needing little jumpers to save them from oil spills. It was published in March, but we only recently detected it as a massive blip on the Likeable radar. The story is a classic that fits at […]

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5 things you didn’t know about sharing

This article is taken from a presentation Andy and Hal gave at the Walkley Storyology conference on August 8 2013. I. Cats vs dogs Everyone thinks cats rule the internet. Everyone’s wrong. We started the Share Wars project in 2011 because we believed the distribution of news through social networks was going to change news […]

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surf life saving

How to spot a drowning child and other sharing secrets

Share Wars is poised to run another data collection period, a year after our first one bore fruit in the form of gigabytes of data. The data collection comprises scraping the homepages of scores of news sites around the world, cataloguing the stories and asking social network APIs how those stories are sharing every few […]

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