Share Wars for the Walkley Foundation

Here is the ultimate Share Wars listicle – 10 things you need to know about sharing stories – written for the Walkley Foundation magazine/site. It pretty well sums up the project to date in 10 action-packed paragraphs. Read it here.

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Only fools ignore data

The following is the script of a speech Hal Crawford gave at a lunch for the judges of the Walkley Awards on Friday, 11 October. “Chris” refers to the federal secretary of the Media Alliance, Christopher Warren. As Chris mentioned, we started a project to study the most shareable news stories in the world. I’ll […]

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Review: Winning the story wars, by Jonah Sachs

Recently a friend of Share Wars drew our attention to book titled Winning the Story Wars. The two main words on the book’s cover are “Story Wars”, and given that the book mentioned social networks, the friend thought it may have been a rip off of Share Wars. That is not the case. Winning the […]

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Words that share on Facebook

“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian […]

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5 things you didn’t know about sharing

This article is taken from a presentation Andy and Hal gave at the Walkley Storyology conference on August 8 2013. I. Cats vs dogs Everyone thinks cats rule the internet. Everyone’s wrong. We started the Share Wars project in 2011 because we believed the distribution of news through social networks was going to change news […]

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Share Wars reviews ‘Contagious’ by Jonah Berger

Jonah Berger’s Contagious arrives as we Share Warriors consider a book of our own. Berger, a marketing professor at the University of Pennsylvania’s Wharton School, faces a dilemma similar to ours. Who is the audience? Should he do a “Malcolm Gladwell” and thread a string of entertaining and surprising anecdotes supporting a single thesis aimed at […]

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How to spot a drowning child and other sharing secrets

Share Wars is poised to run another data collection period, a year after our first one bore fruit in the form of gigabytes of data. The data collection comprises scraping the homepages of scores of news sites around the world, cataloguing the stories and asking social network APIs how those stories are sharing every few […]

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Share Wars on the road: UTS journalism school

A response to Twitter comments from UTS journalism students during our presentation on Monday, April 29, 2013.

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Another look at the Facebook leaderboard

In August, we published the Facebook sharing rankings for Australian news sites, counting all stories that earned 100 or more Facebook shares. The top five was: Ninemsn news News.com.au SMH.com.au The Age Herald Sun Recently we went back to the data to count total Facebook shares (likes, comments, shares) by adding the long tail of stories that received […]

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Twitter v Facebook Australian news site social media sharing.

Facebook v Twitter

We need to talk about Twitter.  Specifically, we need to talk about the relative power of Twitter and Facebook. The graph below totals all shares of 260,000-odd stories published to Australian news sites and it paints a stark picture. In the Share Wars, Facebook is the weapon to master.  While Twitter is obviously influential, particularly among media […]

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