Tag Archives | Dan Zarella

Ilustration of telegraph poles installation.

Facebook’s big PR weapons: me and you

When we talk about a story going viral on social media, it invokes the image of a pathogen spreading exponentially among unwitting hosts. In reality, people sharing on social media are active publishers making decisions about what to share based on many factors. These include their understanding of their audience’s needs, the image they want to project, their level […]

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