Tag Archives | Facebook


Words that share on Facebook

“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian […]

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5 things you didn’t know about sharing

This article is taken from a presentation Andy and Hal gave at the Walkley Storyology conference on August 8 2013. I. Cats vs dogs Everyone thinks cats rule the internet. Everyone’s wrong. We started the Share Wars project in 2011 because we believed the distribution of news through social networks was going to change news […]

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surf life saving

How to spot a drowning child and other sharing secrets

Share Wars is poised to run another data collection period, a year after our first one bore fruit in the form of gigabytes of data. The data collection comprises scraping the homepages of scores of news sites around the world, cataloguing the stories and asking social network APIs how those stories are sharing every few […]

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Share Wars on the road: UTS journalism school

A response to Twitter comments from UTS journalism students during our presentation on Monday, April 29, 2013.

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Another look at the Facebook leaderboard

In August, we published the Facebook sharing rankings for Australian news sites, counting all stories that earned 100 or more Facebook shares. The top five was: Ninemsn news News.com.au SMH.com.au The Age Herald Sun Recently we went back to the data to count total Facebook shares (likes, comments, shares) by adding the long tail of stories that received […]

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Twitter v Facebook Australian news site social media sharing.

Facebook v Twitter

We need to talk about Twitter.  Specifically, we need to talk about the relative power of Twitter and Facebook. The graph below totals all shares of 260,000-odd stories published to Australian news sites and it paints a stark picture. In the Share Wars, Facebook is the weapon to master.  While Twitter is obviously influential, particularly among media […]

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News Limited zombies trample share data

We have noticed something weird with sharing figures coming out of News Limited sites. Since February the share count on individual articles has become so unreliable we have had to discount the data. Publications affected include news.com.au, the Courier Mail, Herald Sun and Daily Telegraph. The problem became apparent when we noticed that the “sharing […]

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Marking the Moment: When it comes, the Pistorius verdict will likely be shared widely.

How priming can give you the social edge

The easy thing about working with our data is it’s retrospective. We’re neatly classifying stories that have already happened. A more difficult mission is to predict what will share in real time as stories are written and distributed through the news ecosystem. We’re working through our current crop of data with the aim of doing just that – establishing a replicable framework […]

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What the Baden-Clay saga tells us about sharing

Gerard Baden-Clay was charged with murdering his wife, Allison, after a canoeist found the dead woman next to a creek in Brisbane’s west 10 days on from her mysterious disappearance in April last year. The great-grandson of Scouts founder Lord Robert Baden-Powell reported his wife missing on April 20, telling police she had never returned from a walk the night […]

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Marking the Moment – the death of Jim Stynes

Jim Stynes spent his final moments with his wife and two children. It was an intimate end to a very public two-and-a-half year battle with cancer. As understandably private as it was, Stynes’ death was also an event of the people. Australians were determined to mark it and remember the life of one of Australia’s greatest […]

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