Tag Archives | news


What the Baden-Clay saga tells us about sharing

Gerard Baden-Clay was charged with murdering his wife, Allison, after a canoeist found the dead woman next to a creek in Brisbane’s west 10 days on from her mysterious disappearance in April last year. The great-grandson of Scouts founder Lord Robert Baden-Powell reported his wife missing on April 20, telling police she had never returned from a walk the night […]

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Still from Snakes on a Plane

Snakes on the brain

The Share Wars team faces two big challenges as it continues to analyse the data capture from last year. First, the practicalities of getting our arms (and heads) around a data set of several million stories has tested our Excel “skills” and the processing power of Excel itself. Even more challenging has been the development […]

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Who is the ‘share-est’ of them all?

This project is called Share Wars because we believe social media sharing is the main battlefront in the war for audiences of digital content. Whoever wins the “sharing battle” will win the war for eyeballs. For now, most Australian news organisations get more traffic from Google than Facebook but the gap is closing. Facebook traffic […]

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An interview with Talking Digital

I answered a few questions from Ben Shepherd, Commercial Director at Sound Alliance, on his Talking Digital blog this week, covering the Olympics, The Voice and the power of social. Here’s a taste: “Understanding the way social distribution works, where the levers are and when to pull them are essential components of the producer skill set.  Sharing […]

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Guardian app dialogue box

Guardian’s ‘seismic’ Facebook shift doesn’t add up

There’s something weird about the “seismic shift” in referrals experienced by the Guardian during the past couple of months. The shift, as described at the Guardian’s Changing Media summit, was that Facebook overtook Google as a referrer to the Guardian’s website in February. It’s a big deal. Not because social distribution wasn’t expected to overhaul search one day. […]

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A classic reverse: a frog hitches a ride on a snake

The reverse

Around a third of ninemsn’s most shared stories of the last year contain “a reverse”: a situation where the opposite of the expected has occurred. There’s nothing deep or mysterious about the reverse. It appears in traditional journalism – “man bites dog” – and has a power that enhances all types of factual storytelling. Think […]

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The splendid library at Columbia University

Anti-social networking and the madness of New York

The best speaker at Columbia University’s recent Social Media Weekend in New York was a photographer who didn’t seem to care much about social media at all. Rick Smolan, the man behind the “Day in a Life” series of photographic books from the 1980s, displayed a kind of laid-back sincerity that in the context of […]

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Kahenman, left, gets his Nobel from the Harald, King of Norway

Thinking and sharing

One of the most remarkable books I have read in recent years is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman is a psychologist, and a good one – he won the Nobel prize in economics – and this book is a layman’s summary of his and colleague Amos Tversky’s findings over five decades of research. […]

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The audience is right

This article originally appeared in media and marketing blog Mumbrella. One thing I find surprising, after a decade in online news and a few years in print, is that the longer I remain a journalist the more my respect for the readers grows. Increasingly the correct attitude to adopt towards the audience seems to be […]

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A dog is painted as a baby giant panda at Dahe Mincui Park in Zhengzhou, Henan Province of China.

Parents suck, pass it on

Facebook’s most-shared list for US news in 2011 is a mix of the quirky, awe-inspiring and shocking. It’s the same sort of material we’ve seen shared at ninemsn this year: tsunami pictures, loyal dogs, tributes to Steve Jobs, stories about Facebook and bizarre weather events. What we have not seen in our study of ninemsn […]

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