Tag Archives | news

Ilustration of telegraph poles installation.

Facebook’s big PR weapons: me and you

When we talk about a story going viral on social media, it invokes the image of a pathogen spreading exponentially among unwitting hosts. In reality, people sharing on social media are active publishers making decisions about what to share based on many factors. These include their understanding of their audience’s needs, the image they want to project, their level […]

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Damian's Twitter page

Is Damian an omen for mainstream media?

Changing channels: Damian gets his news on Twitter. A well-informed colleague of Share Wars doesn’t read newspapers or look at news website homepages anymore. Aged 33, @Damian78 grew up reading papers and spent his 20s on websites and blogs. Through the 1990s, his staples were The Australian and The Sydney Morning Herald. Now, he uses Twitter […]

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The Telegraph newsroom

Why ‘quality journalism’ should be left to die

This article first appeared in media and marketing blog Mumbrella. The print media inquiry, announced last week, is a bad idea. And it hasn’t been pilloried quite as much as it deserves. This is from the press release: “The Australian government believes it is incumbent upon government to ensure regulatory processes and industry structures are sufficiently […]

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Four points from Yury Lifshits

Four points from Yury Lifshits

We have been in contact with Yury Lifshits, the author of the Yahoo! Labs Ediscope paper, who is now in Russia working on not one but four new non-Yahoo projects. Unfortunately none of those involve social analytics, so our earlier hypothesis that an excess of tech investment money caused Ediscope to shrivel on the vine […]

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The mainstream news/social media value exchange.

The mainstream/social value exchange

While Share Wars is chiefly concerned with how journalists and their organisations distribute through social networks, we’re also pondering the role of the mainstream publisher in reporting and explaining stories trending in social media. Since the early days of the web, portals have presented a filtered view of the total offering. Each day, portal editors offer a […]

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News is changing at its core

News is changing at its core

“We are not dinosaurs,” The Australian tells us in an editorial on the future of news published last weekend. The paper’s intention is to justify its continued investment in its ink-and-paper product, while at the same time spruiking its forward-thinking take on digital platforms. But some of the arguments it advances are scaly and lumbering. […]

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Cover of Raymond Chandler's Pick-up on Noon Street

James Gleick, The Information and good stories

“Information implies surprise.” One evening in 1955 Claude Shannon walked to the bookshelf, pulled out a book and read an incomplete sentence to his wife. The sentence was “A small oblong reading lamp on the -” and the book was “Pickup on Noon Street”, by Raymond Chandler. His wife had to guess the next letters […]

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Why Share Wars?

It is commonplace in digital news media to talk about social networking. In fact, no one gives it the full name anymore – it’s just “social”. “What are you doing in social?” “Social is our emphasis this year”, and so forth. The most meaningful result of all this talk has been the adoption of Facebook […]

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