Tag Archives | ninemsn

Still from Snakes on a Plane

Snakes on the brain

The Share Wars team faces two big challenges as it continues to analyse the data capture from last year. First, the practicalities of getting our arms (and heads) around a data set of several million stories has tested our Excel “skills” and the processing power of Excel itself. Even more challenging has been the development […]

Read full story Comments { 0 }
This awesome boy made $11,000 for his dad

How to make contagious content

We have been investigating the essence of shareability in news content for just over a year. After collecting data on a lot of shared content, both within ninemsn and from other publishers, we have developed certain rules of thumb for shareable content creation. We do not claim to have a single, consistent recipe for creating […]

Read full story Comments { 1 }
Facebook_shares_per_audience

Who is the ‘share-est’ of them all?

This project is called Share Wars because we believe social media sharing is the main battlefront in the war for audiences of digital content. Whoever wins the “sharing battle” will win the war for eyeballs. For now, most Australian news organisations get more traffic from Google than Facebook but the gap is closing. Facebook traffic […]

Read full story Comments { 2 }
social_continuum

When sharing turns bad

You don’t often see this on the Share Wars engine. The graph above shows one story dwarfing all others on the most shared list for the Daily Mail site last week. It was a cracker of a yarn about a proposed law allowing Egyptian men to have sex with their wives up to six hours […]

Read full story Comments { 1 }
ninemsnpopular

The audience is right

This article originally appeared in media and marketing blog Mumbrella. One thing I find surprising, after a decade in online news and a few years in print, is that the longer I remain a journalist the more my respect for the readers grows. Increasingly the correct attitude to adopt towards the audience seems to be […]

Read full story Comments { 0 }
A dog is painted as a baby giant panda at Dahe Mincui Park in Zhengzhou, Henan Province of China.

Parents suck, pass it on

Facebook’s most-shared list for US news in 2011 is a mix of the quirky, awe-inspiring and shocking. It’s the same sort of material we’ve seen shared at ninemsn this year: tsunami pictures, loyal dogs, tributes to Steve Jobs, stories about Facebook and bizarre weather events. What we have not seen in our study of ninemsn […]

Read full story Comments { 3 }
Ilustration of telegraph poles installation.

Facebook’s big PR weapons: me and you

When we talk about a story going viral on social media, it invokes the image of a pathogen spreading exponentially among unwitting hosts. In reality, people sharing on social media are active publishers making decisions about what to share based on many factors. These include their understanding of their audience’s needs, the image they want to project, their level […]

Read full story Comments { 2 }
Donna Simpson

Why Donna’s deviance drives distribution

Donna Simpson weighs more than quarter of a tonne. She became the world’s heaviest mother when she gave birth to her daughter in 2007. The 42-year-old New Jersey native needs a mobility scooter to get around, eats 70 pieces of sushi in one sitting and costs her family more than $800 per week in groceries. […]

Read full story Comments { 2 }
The ultimate guide to healthy sharing

The ultimate guide to healthy sharing

Each of the following five stories has appeared on ninemsn’s Health site during the past six months: Women’s habits men find annoying One-in-five brides gains nearly 10kg in first year of marriage Breast cancer vaccine on the way Get Jessica Biel’s body 65 Roses Day helping fight cystic fibrosis One of them received 620 Facebook shares, […]

Read full story Comments { 0 }