Tag Archives | Sydney Morning Herald

What was the most shared word of 2015?

Were you appalled by the executions of Andrew Chan and Myuran Sukumaran or did you feel justice was done? Are you for or against the death penalty? These are not questions that leave us on the fence. One way or the other, Australians cared deeply about the fate of their two countrymen put to death for […]

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Homepage graphs reveal social approach

Our analysis of the shareability of articles on the world’s leading news sites has revealed distinct profiles that reflect different editorial strategies. The most striking example is Buzzfeed. Buzzfeed’s content is created to share. And this core purpose is evident in the shape of the graph below. The graph shows the share counts of all stories published […]

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Share Wars for the Walkley Foundation

Here is the ultimate Share Wars listicle – 10 things you need to know about sharing stories – written for the Walkley Foundation magazine/site. It pretty well sums up the project to date in 10 action-packed paragraphs. Read it here.

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Words that share on Facebook

“Abbott backs gay marriage in Facebook update” This phantom headline is from the future or an alternate reality. If it ever did eventuate, it would share its socks off. It contains four of the most common words found in the headlines of those stories that were shared during our three-month data capture of 13 Australian […]

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Share Wars on the road: UTS journalism school

A response to Twitter comments from UTS journalism students during our presentation on Monday, April 29, 2013.

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Another look at the Facebook leaderboard

In August, we published the Facebook sharing rankings for Australian news sites, counting all stories that earned 100 or more Facebook shares. The top five was: Ninemsn news News.com.au SMH.com.au The Age Herald Sun Recently we went back to the data to count total Facebook shares (likes, comments, shares) by adding the long tail of stories that received […]

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Twitter v Facebook Australian news site social media sharing.

Facebook v Twitter

We need to talk about Twitter.  Specifically, we need to talk about the relative power of Twitter and Facebook. The graph below totals all shares of 260,000-odd stories published to Australian news sites and it paints a stark picture. In the Share Wars, Facebook is the weapon to master.  While Twitter is obviously influential, particularly among media […]

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Still from Snakes on a Plane

Snakes on the brain

The Share Wars team faces two big challenges as it continues to analyse the data capture from last year. First, the practicalities of getting our arms (and heads) around a data set of several million stories has tested our Excel “skills” and the processing power of Excel itself. Even more challenging has been the development […]

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Who is the ‘share-est’ of them all?

This project is called Share Wars because we believe social media sharing is the main battlefront in the war for audiences of digital content. Whoever wins the “sharing battle” will win the war for eyeballs. For now, most Australian news organisations get more traffic from Google than Facebook but the gap is closing. Facebook traffic […]

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Damian's Twitter page

Is Damian an omen for mainstream media?

Changing channels: Damian gets his news on Twitter. A well-informed colleague of Share Wars doesn’t read newspapers or look at news website homepages anymore. Aged 33, @Damian78 grew up reading papers and spent his 20s on websites and blogs. Through the 1990s, his staples were The Australian and The Sydney Morning Herald. Now, he uses Twitter […]

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