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How Share Wars categorizes stories

The first data collection period of the Share Wars project ran from March-June 2012. In that period we tracked every article published on the homepages of 118 global news sites. We tracked the articles’ share counts at regular intervals over a 24-hour period – on Facebook, Twitter and a few other social networks. In total we […]

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Ilustration of telegraph poles installation.

Facebook’s big PR weapons: me and you

When we talk about a story going viral on social media, it invokes the image of a pathogen spreading exponentially among unwitting hosts. In reality, people sharing on social media are active publishers making decisions about what to share based on many factors. These include their understanding of their audience’s needs, the image they want to project, their level […]

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The cover from Jeff Jarvis's new book Public Parts

Jeff Jarvis on why Facebook beats paywalls

Many news publishers have invested heavily in iPad apps during the last 12 months. Their strategy is to create a premium environment, removed from the chaos and clutter of the internet, where readers can settle down with their daily digital newspaper. In return, these readers will pay a small subscription fee that allows venerable mastheads […]

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Damian's Twitter page

Is Damian an omen for mainstream media?

Changing channels: Damian gets his news on Twitter. A well-informed colleague of Share Wars doesn’t read newspapers or look at news website homepages anymore. Aged 33, @Damian78 grew up reading papers and spent his 20s on websites and blogs. Through the 1990s, his staples were The Australian and The Sydney Morning Herald. Now, he uses Twitter […]

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The mainstream news/social media value exchange.

The mainstream/social value exchange

While Share Wars is chiefly concerned with how journalists and their organisations distribute through social networks, we’re also pondering the role of the mainstream publisher in reporting and explaining stories trending in social media. Since the early days of the web, portals have presented a filtered view of the total offering. Each day, portal editors offer a […]

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Winehouse, Oslo and the bearers of bad news

Winehouse, Oslo and the bearers of bad news

Amy Winehouse’s appearance at the Camden Roundhouse in north London last month seemed to be just another strange performance by the soul singer renowned for her drug and alcohol problems. Fresh off the wagon, Winehouse reportedly drank shots at the bar before jumping on stage alongside her goddaughter, singer Dionne Bromfield. Video footage of her […]

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Why Share Wars?

It is commonplace in digital news media to talk about social networking. In fact, no one gives it the full name anymore – it’s just “social”. “What are you doing in social?” “Social is our emphasis this year”, and so forth. The most meaningful result of all this talk has been the adoption of Facebook […]

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